Who we work with
Prime Funding Now is a broad funding brand that works with operating businesses across industries. Our focus is companies that buy goods or equipment before they sell: independent retailers, online sellers, wholesale distributors, manufacturers, auto and equipment dealers, and discount resellers. These businesses see their best prices in short windows, and cash timing decides whether they can act.
See the industries we write for and the situations each one faces.
What we do, and what our funding partners do
We help businesses get funded through our funding partners. You apply once, describe the opportunity, and partners review your information for products such as short-term working capital, lines of credit, equipment financing, term loans and revenue-based financing. The funding partner makes the credit decision and sets the rate, term and payment schedule, so offers vary.
We do not promise approvals, amounts or timelines. Requirements vary by product and funder; many look at time in business, monthly revenue and credit, plus the deal itself.
Opportunity, not emergency
Most funding marketing talks about emergencies. We focus on the other side: the supplier's offering a discontinued line at a deep discount, the retail chain placing a trial order, the auction with a machine you have wanted for years. These are decisions about margin and timing, and they deserve a clear look at cost before anyone signs.
That is why our guides show when a deal is worth funding and when it is not. Start with how to present a deal or the funding options overview.
How to reach us
The fastest way to start is the online application. It collects the details our funding partners need, including what you are buying, the deadline and your recent business deposits. Once it is in, you hear back about which options may fit, and you are never obligated to accept an offer.
Apply online or read how the process works first.
Frequently asked questions
Is Prime Funding Now a lender?
No. Prime Funding Now helps businesses get funded through our funding partners. The partner that makes an offer is the one that reviews your file, decides and sets terms. We help you understand the options and how they fit the deal you are working on.
Do you only work with retail and inventory businesses?
No. Prime Funding Now is a broad brand and businesses in many industries can apply. Our guides focus on product, retail, wholesale and dealer businesses because their opportunities tend to have firm deadlines and clear paths to revenue.
Does applying obligate me to anything?
No. Applying lets our funding partners review your information and share options that may fit. You can compare the total cost, term and payment schedule, ask questions, and decide whether to move forward or pass. Nothing is final until you accept an offer and sign the agreement.
Why do you talk about deals not worth funding?
Because borrowing for a deal that does not sell through on time can hurt a healthy business. A clear look at margin, sell-through and total cost protects you, and owners who fund good deals tend to come back for the next one.
Working on an opportunity?
Apply online and tell us about the deal and its deadline.
Updated September 14, 2026 · Prime Funding Now Funding Team